With many retailers still relying on traditional heavy discounts and transaction based loyalty programmes little headway is made against competitors. Consumers are looking for an experience rather than a transactional based relationship and traditional methods of spreadsheets and multiply platforms simply don’t provide retailers with the insight required.
CXRETAIL – Marketing and Pricing is changing the retail status quo. Our advance basket analysis solution provides you with a single accurate view of all of your data. Unlock a 360° view of your customer to understand habits, trends, lifetime value, demographics plus much helping you to target communication on a one to one basis. CXRETAIL - Marketing and Pricing insight helps you to identify churn rates and provides the insight required to develop a strategy to reduce rates. Unlock real-time insight into your marketing campaigns and assess the effectiveness of your targeting and messaging. CXRETAIL - Marketing and Pricing allows you to analyse pricing data to help drive future pricing strategies and profitability.
- Unlock the granular level detail with basket analysis insight helping you target promotions and products
- Identify customer churn rates allowing you to highlight the causes of churn and foster relationships to reduce churn rates
- Improve customer satisfaction using techniques such as “sentiment analysis” to extract the meaning from unstructured text locked with social media and feedback forms
- Measure the effectiveness of your campaigns in real time
- Provide a personalised customer journey helping to increase loyalty and spend
- Analyse historical pricing data to help you to determine future pricing strategies and drive profitability
Give your team the tools they require to effective and profitable campaigns with CXRETAIL – Marketing and Pricing!
Get in touch to discuss your requirements further…