In an increasingly competitive retail world, the effort and cost associated with the acquisition of new customers is significant. Increasing the value of your existing customers by promoting sales through highly targeted marketing campaigns, effective product placement and more efficient operational processes is essential.
CXAIR for Retail: Basket Analysis allows you to seamlessly analyse transactional data from your EPOS (and other) systems and automatically rank and band it in real time based on the products purchased by the customer at the same time within the same ‘basket’. The ability to access details about the spending patterns of your existing customers provides valuable insights that can be used to create targeted marketing campaigns or as the basis for developing recommendations to upsell additional products where there are relationships and complementarities identified with products that have previously been purchased.
Read Our Case Study
CXAIR for Retail provides us with actionable insight that allows us to make operational and organisational improvements when needed.
Shahanawaz Dalvi ,
IT Manager ,
Dubai Holding Group
Start building a closer relationship with your customers with CXAIR for Retail: Basket Analysis