Joyall and Connexica join forces to open mobile games market to high street Brands

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Joyall and Connexica are pleased to announce they have entered into a strategic partnership, combining Joyall’s first-of-its-kind loyalty platform focused on brand-immersive casual games with real-world rewards, with Connexica’s leading data management, workflow, and analytics technology.

The Joyall Central interface, based on the Connexica’s CXAIR technology, empowers Brands and Advertisers with a self-service platform that will allow them to manage their own games, content and rewards and create meaningful and targeted interactions informed by rich analytics. Customers enjoy full control of their Brand, assets and data and have limitless options to express their creativity.

Brands crave loyalty. Consumers crave rewards. Joyall connects both through its casual games loyalty platform. says Matt Jones CEO and Founder of Joyall. The Joyall loyalty platform is the place where Brands and their customers come together and interact. We needed the platform to offer safe access and security, to allow easy data integration, and provide accurate, actionable insights. This is why we have chosen a powerful technology like Connexica’s CXAIR. We see this partnership as a key strategic pillar of Joyall’s success in the long term and couldn’t be happier to have joined forces with an innovative, reliable and committed partner like Connexica.

We’re extremely pleased to be able to announce the partnership between Connexica and Joyall, and are thrilled that Joyall has selected Connexica’s CXAIR platform to underpin key parts of the solution that Joyall is bringing to the market. says Gary Luke, Managing Director at Connexica. We anticipate that the innovative nature of the Joyall proposition will be a fantastic showcase to demonstrate the power and flexibility of the Connexica data management, workflow, and analytics technology and will confirm Connexica’s reputation as a leading technology supplier to the retail sector. We look forward to working closely with Joyall over the coming years in what we are confident will be a long and successful relationship.

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About Joyall

Joyall Ltd is a first-of-its-kind loyalty platform provider that offers brand-immersive casual games with real-world rewards. Based in the UK, Joyall operates at the intersection of game publishing, brand engagement and customer loyalty. By creating branded casual games, Joyall provides a cost-effective media platform that hooks customers in for hours a week, casually consuming branded content that drives deep customer engagement, rewarding positive loyal behaviours.

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About Connexica

Connexica Ltd is a UK-based software company specialising in the development of search-powered data management and analytics solutions. Connexica solutions help organisations manage their data more effectively enabling them to produce the information that they need in a way that’s more efficient, accurate, and reliable. Data is transformed into a tangible asset such that it delivers fast and easy access to actionable insights about the business, its operations, its customers, and its markets. With over 15 years experience, and working with clients operating in a wide range of different markets, Connexica solutions are designed to facilitate evidence-based decision making to help drive innovation and underpin business change programmes.

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