Friday 17 January 2014
Next month sees my one year anniversary at Connexica, before starting at Connexica I knew nothing about Business Analytics and literally lived Outback. The word business Analytics hadn’t even crossed my path let alone did I know what Business Analytics was, my life was filled with days out on the range, cooking around a campfire and wearing check shirts, Stetsons and cowboy boots!
Somewhat different to my current life which is now filled with marketing and Business Analytics, I spend most days discussing buzz words and making Business Analytics relatable to the masses. When I first started out in the geek infested world of IT I found it somewhat elitist and everything I ever read or ‘google’ came back with result written in foreign languages which to the average Joe made as much sense as if I spoke about cattle mustering, weeners, heffers or mickey bulls!
Over the last year I have seen a change in the marketing and sales language used within the industry with the ‘foreign’ language being changed to a much more friendlier and ‘normal’ style. Don’t get me wrong you do still see the odd word thrown in there but on the whole products and their language are much more in line with their customer base. A Business Analytics solution needs to be understood stood by its new target audience not the traditional data scientist.
I have come up with what I predict to be the BA trends of 2014!
- Self-service Business Analytics is the way forward
We live in a world that is the here and now not the when and was, we want answers to our questions quickly. With companies still watching budgets tightly I feel IT departments will be stripped back to a bare minimum and will we have to be our IT team. Surely this is a good thing as knowledge is ultimately power.
Quoting from a Chinese proverb — ‘A picture is worth a thousand words’ as a marketer I love nothing better than seeing facts, figures and data in some funky visualisation. Gone are the days of a chart or graph as next generation technology brings about interactive methods.
- Cloud based Business Analytics
We have now all got to grips with the cloud and a well-known fruit has me updating my cloud on a regular basis with new music, photos and videos that I have. So why aren’t more of us using the cloud for work? People new to Business Analytics can take advantage of this new technology to get up and running more quickly.
- Used as a marketing aid
The marketing world has generally shied away from anything overly technical in past years, as being creative people the straights IT was not conducive. But in a modern world where organic marketing is now mixed with tactical and strategic planning analytics is the best way to understand the masses of data we are now collecting from social media, website analytics and general consumer data.
- Mobile Business Analytics
As a slave to mobile generation I am seldom seen without some sort of touch screened device and with an increasing popularity with BYOD and no matter what the perceived negatives are there is one major that positive that out ways any negative, it’s in the title Mobile! I think this year will see an increase in Business Analytics joining us full force in the mobile world.