Big Data, Small Ideas, and the word ‘Gargantuan’

Thursday 19 February 2015

Are you getting tired of people talking about big data yet? I am.

Who coined the term “big data” in the first place anyway?

I started to research this and thought…

“Why should I continue to search for someone who decided to describe large amounts of data as big?”, and stopped looking.

Surely if you want to coin a phrase that describes a dramatic shift in the amount of data we collect and analyse we would use something like;

large, sizeable, of considerable size, substantial, considerable, great, huge, immense, enormous, extensive, colossal, massive, mammoth, vast, prodigious, tremendous, gigantic, giant, monumental, mighty, stupendous,  gargantuan, elephantine, titanic, epic, mountainous, megalithic,  monstrous, brobdingnagian;

A bit like Daryl Hannah in Kill Bill 2, I prefer the term gargantuan.

Gargantuan Data… remember you read this first here! Credit Richard Lewis, Daryl Hannah and Quentin Tarantino.

So everyone is talking about big data. So what are people doing about it?

I went to a conference last year where a number of analysts were talking about warehousing and big data.

Researching the myriad of big data related projects shows a multitude of organisations, commercial and open source that have jumped on the Hadoop band wagon and vying for position at the top of the big data technology stack.

Most of them are taking Hadoop and Map Reduce and adding layers so that legacy technology is able to get at data stored in Hadoop via SQL!

Hooray! Great idea! Get an ocean of data and filter it through a 35 millimetre copper pipe.

Come on world, we can do better than that!

I accept that IT needs new buzz words to feed off and companies need to align themselves with these new words to help their ranking in Google and get the ear of the analysts but take some time to sit back and think a bit too…

As Black Adder insisted in Black Adder 2 in the “some beans” scene to Baldrick….

Blackadder: No, now we’ve moved on – from advanced mathematics to elementary dress making. What do you think of Percy’s new ruff?

Baldrick: I think he looks like a bird who’s swallowed a plate, my Lord.

Blackadder: No, that’s what I think. What do you think? Try to have a thought of your own; thinking is so important. What do you think?

Baldrick: I think thinking is so important, my Lord.

Let’s stop copying old ideas and take a step back. Let’s look at the problem, look at the technologies that are available today and come up with something new.

This is what we try to do at Connexica as we really do believe that “thinking is important”.

By the way, we do stuff with “Gargantuan Data”, some people of standing have noticed too…


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