I’m tired. It’s Friday and I’m ready for the weekend. I click on a link from an email that contains an article I might be interested in. I read the first paragraph and walk around the office for a couple of minutes thinking I’m obviously not in a good place at the moment to appreciate the nuances of the article. I read it again.
The first paragraph appears as new as it was the first time I read it. Nothing went in then and nothing is going in now.
I receive so many emails, so many tweets, so many LinkedIn announcements and inmails with references to articles written by would be Industry experts and soon to be “the new Bill Gates” I am growing tired of reading the same old views spun in a slightly different way and sponsored by me.com
These days we are all would be bloggers and industry gurus… beware of the spin, the hyperbole, self-interest propaganda and cleverly woven rhetoric.
Ultimately, seeing is believing, whereas reading can be misleading… (if not from a truly independent source).
In the Business Intelligence bubble that I live and breathe in, there are so many claims and counter claims of why “x” is better than “y” and you can’t live without “z” that it’s hard to really know what’s going on.
If the message is coming from a market leader then it must be true? Possibly and then, possibly not.
The weight of a huge marketing budget allows you to bombard people with your biased view of things which ultimately chips away at your resistance until you become a believer.
Don’t get sucked in by the spin and discard what might be the best product for you because they’re not on a particular list or advertising on mainstream TV.
When buying BI, check out the case studies and speak to the people involved. Make your own judgement on whether it’s going to be a good for your business. Do a proof of concept and get your hands dirty.
Buy based on facts, not rhetoric and you’ll find yourself in a much better place.
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