I’ve recently fallen for infographics in a big way as I am constantly looking at ways to turn data into information that’s interesting, and it couldn’t be easier with the power of an infographic.
In recent years we have seen many industries using this as a powerful marketing tool to get their message across. With most of us having shorter attention spans or less time to sit down and read articles, bite sized pieces of information are very powerful tools to have. They are more eye-catching than printed words as they usually combine a variety of images, colours, movements and content. They can be used to reinforce brand awareness with the use of company colours, logos and messaging. This is a great way to increase your footprint in your industry.