‘Sneak preview’ CXAIR delivers Social Intelligence
Laser Targeted Social Insight.

Making sense out of unstructured 140 character Tweets is not a job for the novice. What value can be extracted from encoded URL’s and Hashtags? Lots.

Using the advanced search and analytical capabilities of CXAIR, we can focus in on what people are Tweeting about and to who, turning noise into valuable Social Intelligence.

As more and more companies turn their attention to their Business Intelligence strategies, many are shifting their attention towards Social Media and trying to fold this into their corporate stack.

Legacy BI players are scrambling to position their offering with the growing clamor from business to make sense of the social noise that is out there through the likes of Facebook, Twitter, You Tube and LinkedIn etc.

So much noise and chatter and yet how powerful is that information if you were able to harness it for the benefit of your business and your customers?

Due to the architecture of CXAIR and our use of search engine technology to gather, analyse and mine structured and unstructured data, Connexica have the ideal technology to derive real “Social Intelligence” out of the social fog.

CXAIR provides valuable insight into what people and businesses are talking about and turns that information into revenue and improved customer care opportunities.

Starting with Twitter, Connexica are soon to release a new “Social Intelligence” add-on to CXAIR will analyse Twitter feeds to provide you with live market intelligence around your own specialist interest area.

Venn Diagram screenshot

Features include:

  • Who’s following who. Look at groups of people that are following one or more people or interest groups.
  • Follow the leader. Automatically follow people that are following the same kinds of people and lists as yourself.
  • Tagging and Ontologies. Create your own tag libraries and structure followers and tweets based on your own information requirements.
  • Auto classification of Tweets based on tokenising content and associating standard terms with key words and phrases.
  • Latent Semantic Vectors to automatically categorise and group related Tweets based on content.
  • Domain analysis of encoded Twitter URL’s to see the most popular postings.
  • Ad-hoc searching across Tweets and Twitter profiles.
  • Crosstabs, Dashboards and VENN diagrams to look at relationships between Followers and Tweets.
  • Timeline analysis of Followers and Tweets.
  • Churn analysis of Followers to not only analyse who’s following who but also who’s stopped following and when.
  • Pre-canned dashboards and reports.
Crosstab screenshot

There is a lot of value in a Tweet.

Social Intelligence for CXAIR allows you to target in on the information that’s important to you and use it to build opportunity, revenue and improve customer satisfaction in seconds.