Have you ever worked with someone who is always at their desk before you arrive and there after you’ve left to go home but never seems to get anything done?
After our last infographic blog regarding Connexica, we thought why not show some interesting stats and facts about our favourite thing – our Business Analytics solution CXAIR! Enjoy..
There have been a significant amount of changes recently here at Connexica as we have rebranded our corporate and product logos and are on the way to creating a fresh new website!
As a member of the marketing team at a company who have developed an analytics solution I am well aware of the benefits analytics can bring to marketing departments, but before working at Connexica I had little or no knowledge of the subject, and it could be suggested that many other marketers are in the same boat.
Are marketers are aware of the full benefits that these types of solutions can offer to their department?! Business Intelligence and Analytics software are used frequently in finance and operations departments but marketing teams may have been getting left on the backburner.
I’ve recently fallen for infographics in a big way as I am constantly looking at ways to turn data into information that’s interesting, and it couldn’t be easier with the power of an infographic.
In recent years we have seen many industries using this as a powerful marketing tool to get their message across. With most of us having shorter attention spans or less time to sit down and read articles, bite sized pieces of information are very powerful tools to have. They are more eye-catching than printed words as they usually combine a variety of images, colours, movements and content. They can be used to reinforce brand awareness with the use of company colours, logos and messaging. This is a great way to increase your footprint in your industry.
I’m going to take a guess that everybody reading this blog has been on trip advisor or another consumer review website at some point in their lives and if you haven’t, it would seem you are in the minority.
The Tripadvisor site features more than 125 million reviews from travellers around the world and more than 80 new contributions are posted every minute, this is one of many examples of the big data explosion and how consumers and businesses are creating increasing amounts of data every day.
As someone who works within the Marketing industry and currently studying for a Marketing degree, my main areas of interest include branding, design, content marketing and social media marketing. Similar to my colleague Jenny who wrote the previous blog post, before I started working at Connexica I had never even heard of Business Analytics let alone discussed the difference between a data warehouse and indexes or SQL vs. natural language queries, and wondered was I the only novice?
Next month sees my one year anniversary at Connexica, before starting at Connexica I knew nothing about Business Analytics and literally lived Outback. The word business Analytics hadn’t even crossed my path let alone did I know what Business Analytics was, my life was filled with days out on the range, cooking around a campfire and wearing check shirts, Stetsons and cowboy boots!
Rick van der Lans is an independent consultant, speaker and author who specialises in Business Intelligence and data warehousing. He came across CXAIR through our Dutch partners Systemation and wrote a great blog post reflecting his views on the product. So naturally we wanted to share this with you…
Tweets are now organised around the business, our company’s areas of expertise and aligned with our goals of making a noise, getting noticed and making friends.
Despite the lack of blogs, my interest in social media has never been greater.